Turn Big Ideas Into Products People Actually Use

Too many feature requests? Building something but not sure customers want it? Growing fast but your processes are breaking? I help small organizations and startups build better products without enterprise resources. 25 years at AOL, USA Today, and The Wall Street Journal taught me what works. No jargon. No theory. Just practical solutions.

Bill Thornton - Helping you build products people use

Is This You?

Too many feature requests, no clear priorities

Building something but unsure if customers want it

Need better systems but overwhelmed by options

Growing fast but processes are breaking

I help you move from chaos to clarity with practical solutions that actually work in the real world.

Which Challenge Are You Facing?

Every situation is different. I focus on the areas where I can make the biggest impact for your specific challenge.

Just Starting Out?

Test your idea with real customers before building the wrong thing. Get from zero to one without the usual mistakes.

See How This Works

Need Better Systems?

Modernize your operations on a nonprofit budget. Choose the right technology for your mission, not what vendors push.

Get Your Custom Plan

Stuck in Your PM Role?

You know the theory. Here's what actually works when you don't have unlimited resources or perfect data.

Level Up Your Skills

Want to Save Family Stories?

Record stories as easily as making a phone call. No typing required. Your grandkids can help set it up in 10 minutes.

Visit MemoryWeaver

See What's Possible

I don't just talk about building better products. I build them. Here's what I'm working on right now.

MemoryWeaver logo

MemoryWeaver

The Problem

Your parents have incredible stories you've never heard. Your kids don't know where they come from. One day it'll be too late to ask. You know you should capture these memories, but who has time to write a family history?

The Solution

MemoryWeaver makes it as easy as having a conversation. Answer simple prompts. Share with family. Build your story together. No writing skills needed. Your grandkids will thank you.

Key Features

  • Invite Your Family: Everyone adds their own stories and photos
  • Simple Prompts: Answer questions like "What was Sunday dinner like growing up?"
  • Organized Automatically: Stories connect to create your family's complete picture
  • Beautiful Timeline: See your family history come to life
Visit MemoryWeaver

Product Building Tools & Frameworks

The Mission

You're drowning in feature requests. Your roadmap is a wishlist. Your team meetings go in circles. Sound familiar?

The Approach

I'm sharing the exact templates and frameworks I use with clients. No theory. No jargon. Just practical tools that help you make decisions, align your team, and actually ship products people want.

Key Features

  • Strategy Templates: Fill-in-the-blank frameworks that actually work
  • Team Check-ins: Quick ways to spot problems before they explode
  • Decision Tools: Finally figure out what to build next (and what to say no to)
  • Step-by-Step Guides: Exactly how to run that meeting or write that document
  • Real Examples: What worked (and failed) at real companies
Explore Resources

Experience That Counts

25 years building products for Stephen King, USA Today, AOL, and The Wall Street Journal. Now I help smaller organizations get the same results without the big company budget.

25+
Years Building Products
Millions
People Using What I Built
100+
Products Launched Successfully

Let's Fix Your Product Challenges

Tell me what's keeping you up at night. I'll show you exactly how to solve it.