Get to Product-Market Fit Without the Usual Mistakes
You don't need more features or faster development. You need to build the right thing for the right people at the right time.
Pendo found 80% of features in the average software product are rarely or never used. I help you decide what to build before your team spends the time.
In a 2026 CB Insights study of 431 failed venture-backed startups, 43% cited poor product-market fit.
The Mistakes I See Founders Make Repeatedly
Building for Future Customers Instead of Current Ones
You have a vision of millions of users, but you have 50 actual users right now. Building for imaginary scale instead of real customer needs is the fastest way to build something nobody wants.
Confusing Customer Requests with Customer Needs
Customers are great at telling you what they want but terrible at telling you what they need. If you just build what customers ask for, you'll end up with a feature-heavy product that doesn't solve the core problem.
Optimizing for Investor Presentations Instead of Customer Value
Features that sound impressive in pitch decks often don't move the needle for actual customers.
Underestimating the Importance of Product-Market Fit
You can't growth-hack your way to success without product-market fit. Finding it requires systematic customer development.
How I Can Help Your Startup
Figure Out What Customers Will Actually Pay For
Before you build anything else, let's figure out whether you're building the right thing for the right people.
Build Your First Product the Right Way
Product strategy and development support for startups building their first product or making significant pivots.
Emergency Help When Everything's Broken
Immediate product strategy help for startups facing investor pressure or running short on runway.
Lead
Need a product leader now?
Interim product leadership covers the gap until you are ready to hire full-time. We agree on responsibilities, priorities, and delivery cadence up front.
Free self-check
Not sure where to start? Take the Startup Readiness Check.
Ready to talk through your product?
Tell me where you are and what's in the way.
Discuss your priorities